E-MAIL announcement:

Since many would not be partaking in the 2020 Halloween activities due to COVID, we discovered a way to celebrate virtually. We conceptualized Trick or Feast to promote audience engagement using social and email tactics. This campaign allowed them to collect user data across platforms while providing a fun and interactive way to engage their guests, all while promoting sales for their Family Feasts. I worked closely with their designer to execute the initial idea from concept to completion. This was the e-mail announcement for the event.

social media announcement.:

There were several posts and stories explaining the event, but this one focused on introducing people to the filter “costumes” and encouraged engagement with the audience.

results:

The campaign and promotions helped with customer interest and engagement. It reflected a 6.1% sales boost compared to 2019.