Pagels are Paleo, Vegan and Kosher. They make for a great bread, muffin or bagel replacement fit for a healthy lifestyle. An email campaign was requested focusing on their glowing reviews to help spread word-of-mouth.

goal:

Create engaging Subject Lines and Preheaders for the email to entice users to open and follow up with fun body copy to further drive the product details. And work with the designer to make sure that the voice stays consistent with the brand’s look and feel.

Subject Line:

Check Out this Offer on a Revolutionary Foodie Staple!

Preheader:

The Gluten-Free, Paleo, Vegan and Kosher Alternative

result:

An 22% open rate with a 4.5% click-through rate, a 4% increase from previous email campaigns.