E-MAIL CAMPAIGNS:

Nuts ‘N More specializes in producing protein-packed peanut butter that is both healthy and tastes truly amazing. As a start-up, they wanted to start taking their email campaigns to the next level.

goal:

Entice first-time customers by offering a 15% off their first order. Using copy that spoke to the delectable flavor of the product itself.

Subject Line:

Think You Deserve A Cookie? Have A Full Spread.

Preheader:

15% OFF Our High Protein Cookie Dough Spread

results:

A 33% open rate with a 3.75% click-through rate, a 6% increase from previous email campaigns.

Subject Line:

You’ll go wild for our new flavor 🍯

Preheader:

 Details inside…

results:

A 23% open rate and over $3,000 in sales in their first hour of launching the new flavor.

instagram holiday campaigns:

During the holiday season, I assisted heavily with the planning, writing, and execution of Nuts ’N More’s Instagram posts and stories. Here is an example where I collaborated with their designer to create an eye-catching graphic, headline and captions.

goal:

The Holidays are often some of the busiest times for this client, and our social media efforts helped drive more traffic to their website.