summer Coca-Cola spot :

For this Summer Coca-Cola tactic, we were asked to concept a brand tie-in with our Multi-day Park-to-Park ticket promotion.

goal:

Create a fun concept that both featured the promotion while staying true to both the Universal and Coca-Cola brands.

concept:

A father and his daughter are trying to decide how to spend their four days at Universal Orlando. This promotion included access to all three of the resort’s theme parks.

They discuss the possibilities behind the order in which they’ll visit the parks, before finally settling on going to Volcano Bay all four days.

Our team brainstormed and presented this initial concept, which was chosen by our marketing team and stakeholders. I was directly involved in the direction and execution from start to finish.

result:

A successful campaign that was in pre-production to return for a similar 2020 campaign, before the parks had to shut down due to the pandemic.

spanish trans-creation:

For this project I was tasked with trans-creating the web page for our newest ride Hagrid’s Magical Creatures Motorbike Adventure.

English Description:

Join Hagrid and Fly into the Forbidden Forest. Now’s the time to join Hagrid™ as you fly deep into the wilds of the Forbidden Forest, beyond the grounds of Hogwarts™ castle, on a thrilling roller coaster ride that plunges into the paths of some of The Wizarding World’s rarest magical creatures. Experience Universal’s most highly themed, immersive coaster—only at Universal’s Islands of Adventure

Spanish Description:

Únete A Hagrid Y Vuela Hacia El Bosque Prohibido.
Ahora es el momento de unirte a Hagrid™ para volar más allá de los terrenos del castillo de Hogwarts™, en una montaña rusa que se lanza por donde habitan algunas de las criaturas mágicas más extrañas del Wizarding World. Descubre la montaña rusa temática más emocionante y mágica de Universal. Solo en Universal’s Islands of Adventure.

escape from gringotts
app page:

Universal Orlando rebranded their app to capitalize on best practices and industry standards. The Official Universal Orlando Resort App was updated by optimizing content details on each ride and attraction across the resort.

goal:

Inform details of the ride without spoiling the experience, while including information specific to each attraction. Details include rider limitations, features, and customer guidance, as well as error messaging and nomenclature.

solution:

In the details section, we developed icons shared across similar rides for consistency and recognition. We also developed a notification system to alert guests of significant wait times while visiting the park.

result:

The app is heavily used by visiting guests for frequently asked rider information and live in-park perks. These include location services, rider information, and mobile food ordering—to name a few.

covid response:

As theme parks began reinstating consumer-based operations due to the 2020 pandemic, I provided Covid Safety Guidelines for our English and Spanish speaking guests.